The perm, that cool hairstyle from the 80s, is making a comeback among young people. It's all thanks to new and improved products and the influence of K-Pop stars and TikTok influencers.
Even though perms have been less popular in recent years, there's now a growing group of people who are jumping on this trend. Hair care brands and stylists see this as an opportunity, so they're creating gentler salon formulas to make perms more accessible. The new wave of perms aims to give you natural-looking curls that make it seem like you've got a permanent salt spray in your hair. Salons are using techniques like bigger sections and milder perm solutions to achieve this cool effect.
Digital perms have also become a hit. They combine chemicals with high-tech heat to give you awesome results. The Korean Wave, especially the influence of K-Pop stars like BTS's V and actor Gong Yoo, has played a big role in making the natural-looking Korean perm trend super popular.
This revival of perms might also encourage brands to pay more attention to diverse consumers and embrace natural curls as part of the trend.
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Perm Resurgence Factors
The resurgence of perms can be attributed to a combination of factors, including the influence of K-Pop stars and TikTok influencers, as well as the development of gentler salon formulations and the growing acceptance of natural curls.
Perms have become popular again, particularly among young people, thanks to the innovative products and styling techniques showcased by K-Pop stars and TikTok influencers. These influential figures have played a significant role in promoting the trend and making it culturally acceptable.
Additionally, the development of gentler salon formulations by brands like Wella Professional has made perms more accessible and appealing to a wider audience.
Furthermore, there has been a shift in recent years with more people embracing their natural curls, and perms can be seen as a way to enhance and embrace those natural textures.
The combination of these factors has contributed to the resurgence of perms as a trendy hairstyle choice.
Perm Process and Techniques
One aspect of the resurgence of the popular 80s hairstyle involves the process and techniques used to achieve the desired curls. Hair care brands and stylists have been developing new methods to make perms more accessible and appealing to the younger generation. The perm process typically involves several steps, including shampooing, washing, setting the hair in curling rods, applying a perming solution, neutralizing lotion, and finally washing again to reveal fresh curls.
Stylists have also started using larger sections and gentler perming solutions to create more natural-looking curls. Additionally, digital perms have become popular, utilizing chemical solutions and digitized heat technology. To further engage the audience, a table can be included to showcase different perm techniques and their results. Overall, these advancements in perm techniques have contributed to the recent resurgence of this timeless hairstyle.
|
Technique |
Description |
|
Traditional Perm |
Involves the use of curling rods and chemicals to create permanent curls. |
|
Digital Perm |
Utilizes chemical solutions and heat technology to create long-lasting curls. |
|
Korean Perm |
Aims to achieve natural-looking curls, influenced by K-Pop and K-Dramas. |
|
Gentle Perm |
Uses gentler perming solutions and techniques to minimize damage and create softer curls. |
|
Beach Wave Perm |
Mimics the look of permanent salt spray in the hair, creating loose and tousled waves. |
Influence of K-Pop
The global impact of Korean music and entertainment on the perception and popularity of certain hairstyles is undeniable. K-Pop, in particular, has had a significant influence on the resurgence of perms.
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K-Pop stars, such as BTS's V and actor Gong Yoo, have helped popularize the natural-looking Korean perm trend, which has caught the attention of fans worldwide.
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The popularity of K-Dramas, another Korean entertainment genre, has also played a role in making perms more culturally acceptable and desirable.
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K-Pop and K-Dramas have created a cultural connection that allows fans to embrace the hairstyles and fashion trends of their favorite idols.
This influence has resulted in a growing number of young people, especially men, seeking perms to achieve the trendy and effortless look often showcased by K-Pop stars. The popularity of K-Pop and its impact on hairstyles is expected to continue shaping the beauty industry and inspiring hair trends in the years to come.
Cultural Acceptance and Influence
Cultural acceptance and influence play a significant role in the resurgence of the hairstyle commonly known as a perm, particularly among young individuals.
The popularity of K-Pop and K-Dramas has contributed to the increased acceptance of perms as a fashionable choice. Korean celebrities, such as BTS's V and actor Gong Yoo, have helped popularize the natural-looking Korean perm trend. This cultural influence has made perms more socially acceptable and desirable among young people.
Additionally, the influence of social media platforms like TikTok has played a significant role in the resurgence of perms. TikTok influencers and content creators have showcased their perm transformations, inspiring others to try the hairstyle. The ability to share and discover trends on these platforms has contributed to the growing pool of new converts to the perm trend.
As a result, cultural acceptance and influence continue to shape and drive the current resurgence of perms.
Multicultural Engagement
Multicultural engagement in the resurgence of perms is evident through the increasing number of hair care brands and stylists targeting the perm market. As the popularity of perms grows among young people influenced by K-Pop and TikTok, brands and stylists are recognizing the opportunity to cater to this multicultural consumer base.
They are developing innovative formulations and techniques to make perms more accessible and appealing to a wider range of hair types and textures. For example, Wella Professional has created gentler salon formulations that aim to mimic the effect of a permanent salt spray on the hair. Additionally, salons like Striiike in Los Angeles are using larger sections and gentler perming solutions to create more natural-looking curls.
The resurgence of perms may encourage brands to further engage with the multicultural consumer and embrace the diversity of hair trends.
Conclusion
In conclusion, the resurgence of the perm hairstyle can be attributed to several factors, including the influence of K-Pop stars and TikTok influencers, as well as the development of innovative products and techniques. Hair care brands and stylists are capitalizing on this trend by creating gentler salon formulations and embracing natural-looking curls.
The process of getting a perm involves various steps, such as shampooing, setting the hair in curling rods, and applying perming solutions. Digital perms, which use heat technology, have also gained popularity.
This trend not only reflects changing beauty standards but also presents an opportunity for brands to engage with multicultural consumers.
